Previous Work & Projects

You must be pretty serious about exploring a project together, because really, who has time or cares about this stuff unless they are digging in to make a decision. Below is a sampling of my work.

 

Websites

OVERVIEW: I've been writing, designing and building websites for the past 19 years. Many things have changed, but one thing remains the same as I work with clients, the struggle to come up with content that meets search engine needs while simultaneously appealing to people. Below is a sampling of site builds I have completed over recent years and almost all went fast when I was also involved in writing the content. All samples below are sites that are 100% my own build. Some I created as owner at Gingerfy, or while the President of Leading Enterprises, Inc., and some while serving with Pioneer News Group, PFL.com, and some as a founding partner at Markouture (now The M Group).  Check out my services on the Website page.

Marketing help in Livingsto

PioneerCommercialPrint.com

In this instance the company had numerous websites scattered across 5 states and representing 5 production facilities. All that information needed to be consolidated into a single company brand and online presence. 

I designed and wrote the content. When I was on staff with the Pioneer News Group, I was the Commercial Print Coordinator and designed multiple publications for print.

ElkLakeResortMontana.com

I'm fond of this build because the site required so much data migration and challenged me to create a clean, easy to navigate interface while housing a large amount of information. The previous site was outdated and clunky to navigate. Peruse the site, you may end up booking a stay! 

Website design Bozeman
Online Marketing Company

MontanaWildRanch.com

This site is in the middle of it's current build and will have private areas for member's only and public blogs and user interaction.

The home page was designed with high action and outdoors excitement in mind.

This great ranch, with pheasant shoots, clay sport shooting, and target shooting is located between Livingston and Bozeman.

BenMikaelsen.com

This site was a "bear" - Award Winning Author, Ben Mikaelsen contacted me after trying to communicate his vision to other developers, only to be frustrated. Hey, it happens to the best of us.

 

Ben, his wife and I were able to sit down over coffee for a couple hours and I listened to their descriptions and goals. I made them a deal, committing to build the first 3 pages at no charge. If it reflected their vision, then we would go full steam ahead, if not, I wouldn't charge them for my time.

 

The challenge was to appeal to 2nd thru 6th graders, yet still house teacher resources and an online store for Ben's books.

The site involved creating and editing video, designing imagery, building an e-commerce store and shopping cart and gathering, formatting and uploading countless teacher resources. It was a blast. 

Ben and Connie were a hoot to work with. Ben travels the country speaking at schools that benefit from his insights.

BensNoBullyZone.com

Later we built Ben's Anti-Bully site dedicated to the issue of stopping the bully mentality in our schools.

Disney has secured the rights to 2 of Ben's books and he is using his life energy and focus to make a difference in this world of ours. Thanks, Ben!

Website Marketing in Bozeman
Website Marketing in Livingston
Local Website design service

West Yellowstone Star Newspaper

A newspaper website build is unique because there are numerous interactive elements and the site changes literally daily, meaning the back end must be organized and well constructed for owners to manage updates.

One of the features of this site is the interactive banner ads that are set up to record click thru rates, impressions and other analytics needed in the client's day-to-day operations.

 

Every site I create is configured with SEO and tracking in both Bing and Google to equip businesses to make educated decisions about their online presence down the road.

(This website is no longer functional as the paper sold and new owners shut down the online version.)

More website build samples highlighted below.

spechomes
Wedding and Event Websites
Websites for Nonprofits
Livinghopesite
MurrayDesign
Frieweed
Foodie Websites
Websites for Industry
Small Business Websites
Real Estate Websites
Website Livingston
Bozeman Website Design
Websites for Rentals
E Commerce Website Developer
Event Websites
Chamber Websites
Health Business Websites
Non Profit Websites
Pet Websites
 

Design  &  Campaigns

Case Study One:

Go Figure Advertising Redirect

OVERVIEW: The Go Figure Weight loss and nutrition center in Bozeman, Montana was looking to appeal to a broader demographic and the previous ads, while at one time effective, were no longer catching the attention of consumers. Moreover, they struggled with conversion rates on their website. They had an excellent SEO set up, but once on the site, they needed to optimize user interaction to drive calls and sales.

SOLUTION: After listening to their story and assessing their current performance, I redesigned the look and feel of their website to appeal more to the target demographic. A re-write of the content on the site, incorporating clear calls to action, and building a follow up system was incorporated to drive more conversions. In addition, I wrote a triggered 7-installment email campaign to capture and engage site visitors who were exploring the program for weight loss and health benefits but were not ready to commit.

We implemented a new blend of before/after images with advertising that told an authentic and compassionate story with regard to the genuine challenges wrought in any weight loss journey. I incorporated fresh design that was visually inviting, departing from the predictable ads the marketplace had become desensitized to.

PROJECT SAMPLES: Note: If your cursor hovers on the image, the description will display, remove the cursor from atop the image and the description will disappear for ease of viewing. - Note: I am not displaying the client before/after ad campaign portion because I do not have personal image release from the featured clients, which was granted to Go Figure before we published the campaign. 

Go Figure Holiday Dress Ad

Using white space to draw the eye, we created a campaign with clothes talking to their owner's.

Favorite Jeans

Advertising design should grab your eye and be memorable.

GoFigure Bathing Suit Ad

The plan was to run this as spring time arrived and let ladies know they had time to take action before swimsuit season.

Man's Hunting Vest Ad

We targeted men as well as women with ads that were a little more direct and 100% not feminine.

Popped Button Ad

This ad was walking the edge a little, but was a fun way to invite men to come into the center.

Man's Belt Ad

Again, white space and a simple message stands out, particularly when your ad is in a visually crowded publication.

OVERVIEW: Burger King Corporate offices in Florida set out to take a significantly larger market share of the fast food breakfast market, targeting college towns and markets along the East Coast.

Case Study Two:
Burger King Plans to Dominate Breakfast Fast Food Market on East Coast

SOLUTION:  I designed a campaign to complement that initiative introducing a pilot product of flavored whips for dipping waffle sticks. Our target demographic was college students and young professionals on the go, particularly in the morning hours.

PROJECT SAMPLES:

Marketing Company in Livingston, Montana
whopplebreakfast.jpeg

Magazines, Booklets, Newspapers:
 

In my many years in the print and publication space, I served as the Art Director or Lead Designer on numerous projects from monthly and weekly magazine layouts to weekly and daily newspaper work. I am an expert in pagination, layout, pre-press, content management and delivering on tight deadlines. I am a power user of Adobe InDesign, Photoshop, Acrobat, Illustrator, and After Effects .

More Design Samples:

Below is a selection of work I have done over the years, from logos to ads, to marketing materials.

Logos: A logo should be symbolic in nature, or it can be more involved, reflecting the brand and the services or products your business provides.

Logo Design
Markouture Logo
Markouture Square Version
Montana Wild
Montana Tavern Association
Software Design Company Logo
Was Lost Now Found Decal Sticker
Joint Action Wellness Logo
Landscaping Logo
Logo Design

Advertising: Knowing your audience and communicating your value proposition is key to success in ad design. Generally, I write the content as I design the concept and layout of advertising work I do.  Note: If your cursor hovers on the image, the description will display, remove the cursor from atop the image and the description will disappear for ease of viewing.

MTWildTradeBanner

MTWildTradeBanner

Prix Fixe Sundays

Prix Fixe Sundays

Promotion for 2nd Street Bistro Specials.

Pheasant Hunt Brochure

Pheasant Hunt Brochure

Rack Cards to drive business inquiries.

Alpha Invitation Design

Alpha Invitation Design

Copy Desk Services Ad

Copy Desk Services Ad

The publication industry is constrained by the high cost of layout, so we created a brochure that tackled the elephant in the room head on.

Promo Posters For Murray Bar

Promo Posters For Murray Bar

Just some fun poster ads to highlight specials at The Murray Bar in Livingston.

GoFigureInsert

GoFigureInsert

2nd Assessor's Conference Ad

2nd Assessor's Conference Ad

This ad featured in a large industry publication that was full of software and tech ads that looked the same. We created a successful campaign with kids to highlight how easy the product is to use and to invite Assessor's to demo the software. The response was fantastic.

Promo Posters For Murray Bar

Promo Posters For Murray Bar

Just some fun poster ads to highlight specials at The Murray Bar in Livingston.

Easter5X7_FRONT_2022

Easter5X7_FRONT_2022

A blend of nature & Music

A blend of nature & Music

Bozeman Daily Chronicle Ad Celebrating the Red Ants Pants Festival.

Food Specials

Food Specials

Promotion for 2nd Street Bistro Specials.

Neptunes Brewery Ad Design

Neptunes Brewery Ad Design

Neptune's is a Livingston mainstay and they give back to the community - in this instance they donated to the Yellowstone Ballet's Nutcracker and I created the ad for the show.

Promo Posters For Murray Bar

Promo Posters For Murray Bar

Just some fun poster ads to highlight specials at The Murray Bar in Livingston.

2nd Street Bistro Ads

2nd Street Bistro Ads

Promotion for 2nd Street Bistro Specials.

Assessor's Confrence Ad

Assessor's Confrence Ad

This ad featured in a large industry publication that was full of software and tech ads that looked the same. We created a successful campaign with kids to highlight how easy the product is to use and to invite Assessor's to demo the software. The response was fantastic.

SWMBIA_HomeExpo18_LPLookout_FullPage_proof(1) copy

SWMBIA_HomeExpo18_LPLookout_FullPage_proof(1) copy

 
 
 

Video Design:
 

I am proficient in Adobe After Effects and Premiere Pro. I can render special effects and build any video project from the ground up including capturing custom video for your project.