Whether the printed item IS your product, or being used to promote your product or service, it needs to engage your audience.
Print is experiential, tactile. As long as humans have hands, print will have value. It needs no batteries, no internet access, no memory storage. It never has to be recharged. It can be seen without downloading an app or special reader.
It can be shared with a simple pass of the hand, no updates required. It is private, independent; no one can track what you read and hound you with unwanted solicitations.
Print has gotten a bad rap by environmentalists, but today's fully sustainable paper production, recycling, and clean, vegetable-based inks have less negative impact on the environment than the constant energy drain of our device-driven world.
My in-depth knowledge of the print and publishing industry will help you create a dynamic printed product while helping you use environmentally friendly practices.
Print is making a comeback!
Did you know according to a nation-wide Nielsen Survey people 40 years and younger consider printed material to be more credible than any digital medium?
Brochures, business cards, post cards, mailers, flyers, you name, I've designed it.
Over the years, I've learned that it takes far more than great design and attention grabbing content
to gets results.
A firm grasp on specific industry trends and an understanding of the current climate for the industry are the most important elements in designing a marketing piece that actually resonates with
the target audience.
I've seen some impressive marketing materials over the years, but only those that speak to the audience have the desired impact.
When I develop marketing materials, I get past the obvious, form and function, and get into the nitty-gritty of exactly what the value proposition is and why your customer should even care.
It's not enough to attract attention; you must deserve the attention.
I will help your marketing materials level up.
For those of you unfamiliar with gaming, let me assure you, level up is good, very good.
Mailers - EDDM
Yes, mail is still a thing.
In fact, in the marketing and promotion world, mailed print materials are now proven to perform at a higher rate of engagement than digital counterparts.
Current consumer studies indicate that nearly all people aged 45 and under have grown desensitized to digital advertising and promotion.
Getting a physical marketing piece in the mail is perceived as having greater credibility and value. I'm not making this up. The data comes from an exhaustive 2011 and 2016 marketing study
conducted by Neilsen.
I understand Every Door Direct Mail and Direct Mail rules and restrictions. I will help you design a relevant mailer.
We can use your own current mailing lists or use list services for targeted Direct Mail campaigns
that allow you to select demographic specifics.
Or, a more affordable avenue is to employ Every Door Direct Mail, selecting postal routes with the USPS API and targeting geographic areas within your market.
Whichever method is a good fit for you, I can make it happen.
Niche magazines and newspapers are poised to be one of the most credible and enjoyable sources of information for the future.
My 25 years experience in all aspects of publishing and design equip me to help you not only conceptualize, but to deliver on polished, relevant material for your readers.
I am skilled at managing content from multiple contributors, designing an appealing and engaging product, and doing it under tight press deadlines.